I lean toward minimalism: clean design that cuts the noise and focuses on meaning. Along the way, I ask a lot of questions, bounce ideas around, and collaborate to ensure the result isn’t just pretty, but spot-on.
I start with the problem, not the visuals. First, I dig into why the project exists, who it’s for, and what it needs to convey. Only then do I build the structure, composition, rhythm, and typography. I don’t rely on templates—every project becomes its own unique system with its own logic.